For any business aiming at having an online presence, a domain name is the most basic asset they will require. The domain name acts as the address of your digital property. It helps build brand recognition, give the first impression to online visitors about your brand, and even affects the visibility of your website. It is thus vital to ensure that you carefully pick a domain name that doesn’t hurt your online marketing campaigns. The best domain names are simple, unique and distinguishable from the competition.
Domain branding threats
The reputation of a given brand is definitely one of the essential considerations for the business or organization. When you have invested a lot of time and efforts building a brand, you do not want to suffer reputation damage. In the online world, cybers squatting remains one of the biggest threats to domain brand protection.
Cyber squatting is a process where other persons target your online audience. The cyber squatters can be a major threat to your domain branding, considering that they work to intentionally mislead your company partners and customers. They achieve this goal by creating domain names using variations of your trademarked brand name. This means that customers looking for your brand online can end up to a different website created by these fraudulent cyber squatters. Using a domain name similar to your business, they can also send emails to internet users posing as representatives of your company.
Steps towards domain brand protection
Domain brand protection will entail several steps and a wide range of tasks. Here are some useful tips to guide you.
1. Use a trustworthy domain registration company
Domain branding starts with domain registration service that you select. It is advisable to with a reputable and accredited domain registration company in Nairobi such as Webcom Kenya.
The best domain registration service will protect your domain by prohibiting any change, transfer or deletion of the domain without your authorization.
2. Always keep an eye on the expiration dates
To avoid losing your domain name, it is vital to monitor the expiration date. You can consider register the domain for a long duration, such as 10 years, or check whether the registrar allows for auto renew to avoid expiration of the domain.
3. Monitor similar domain names
Some organizations register alternative versions of their domain name to help prevent typo squatting. Customers that accidentally mistype your domain will be redirected to your website.
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